2008 Advertising Sizes, Rates, and Specifications
Printed Journal
| Description |
|
Single Issue |
|
Annual Package |
| Inside front cover (7"×10") |
|
$3,000 |
|
$11,400 |
1st right-hand facing page (7"×10")
|
|
$3,250 |
|
$12,350 |
Inside back cover (7"×10") |
|
$3,000 |
|
$11,400 |
| Outside back cover (7"×10") |
|
$3,500 |
|
$13,300 |
| Full page (7"×9 5/8") |
|
$2,000 |
|
$7,600 |
| Half page (7"×4 3/4") |
|
$1,250 |
|
$4,750 |
Web Site
| Description |
|
Single Month |
|
Three Month Package |
| Rectangle (336×280 px) |
|
$675 |
|
$1,620 |
Leaderboard (728×90 px)
|
|
$475 |
|
$1,140 |
Wide skyscraper (160×600 px)
|
|
$675 |
|
$1,620 |
Public Discussion Program
We are currently developing rates for sponsorship and advertising options through the 2008 Public Discussion Program.
Below are examples of possible opportunities. Please contact us for specific details.
| Description of Sponsors |
|
Estimated Number of Sponsors |
| Half-day seminar with 20–30 participants General sponsor |
|
2 each |
Full-day forum with 60–80 participants
General sponsor
Meal sponsor
Coffee Break sponsor
|
|
2-4 each
1-2 each
2 each |
Two-day annual conference with 300–400 participants
General sponsor
Meal sponsor
Solutions Workshop sponsor
Exhibitor
Advertiser
Rountable
|
|
2-4 each
4 each
6-8 each
30 each
10-20 each
10 each |
Note:
- Free 3 month web ad included with purchase of an annual print package
- Content and design of ads is subject to publisher’s review and approval
- Color placements are available at no additional charge
- Prices listed are net; no further discounts are allowed
Print Specifications
- The Public Manager, including advertisements, is printed in four-color process throughout. It is a perfect bound document, 83⁄8 × 11 inches after trim, and approximately 96 pages long.
- The electronic rendition is faithfully recreated in its entirety, including all advertising.
- All print advertising copy must be submitted as uncompressed, print-quality PDF files (which must include embedded fonts), TIFF or JPEG (raster-based) files, or EPS files.
- Raster-based files must be of high resolution (300 dpi) and submitted at 100 percent. PowerPoint and Word files are unacceptable.
- For formats other than those listed, please contact the Publisher.
Web Specifications
- Ads will be accepted in the following media formats:
GIF, GIF Animation, JPEG, Text and HTML banners, Flash and Rich Media
- 30-second maximum for any animation.
- Creative with a white background must have a minimum 1-pixel border to differentiate ad from editorial content.
- Any sound must be user-initiated, defined as a click and not a mouseover or rollover, and clearly labeled with "Play" and "Stop" controls.
- Up to 75K in polite download is allowed. Polite download is the portion of the ad that loads once content loads.
- Up to 3 additional loads of up to 30K each may be initiated after a user moves their cursor over or clicks on the ad.
- The Flash frame rate must be less than 18 frames per second; twelve frames per second is preferred.
For more information about advertising in The Public Manager, please contact:
Carrie Blustin, Publisher
The Public Manager
2000 Corporate Ridge
McLean, VA 22102-7805
publisher@thepublicmanager.org
571.633.7663 (direct line)
571.633.7679 (fax)

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