Overview

One of a Kind

Created by practitioners for practitioners, The Public Manager is the only journal of its kind. For more than thirty-five years, public management professionals who cope with the sector’s most pressing issues have relied on this journal for indispensable advice and insightful analysis. As the premier ally of public practitioners, we have an esteemed reputation that offers an unparalleled opportunity for advertisement. Our practical, thought-provoking content draws loyal readers from all levels of government and from all corners of the globe. Our readers include practitioners in federal, regional, state, local, and international government organizations, as well as consultants, students, and scholars interested in public management. Read on to find out how The Public Manager can help you target the public sector.

 

Value

The Public Manager offers advertisers true value: the opportunity to reach a growing number of informed, influential public-sector professionals—as well as young and future professionals—via a well-respected vehicle. As you examine our current rates, you will appreciate that we provide this opportunity at a much more equitable cost than other periodicals geared toward the same market.

 

Readers of The Public Manager have always been devoted to the journal. Through 2005, more than 70 percent had been subscribing for five or more years, and 11 percent had been loyal readers for twenty or more. We also realize a high “pass-along” rate through many of our institutional readers.

 

To expand our presence beyond the Beltway, we completely redesigned The Public Manager in 2005. Since then, our circulation has more than doubled, and we now reach ten thousand readers (and counting). With every issue, we continue to attract more professionals from local, state, and international governments, more students and faculty from the nation’s top public administration programs, and more individuals interested in the government’s important decisions.

 

The Public Manager staff will work with you to maximize your exposure in the publication, on our Web site, and at our various public discussion program venues to give you optimum exposure to our audience of public management professionals.

 

Excellence

Throughout its thirty-five-year history, The Public Manager has been published by The Bureaucrat, Inc., a nonprofit organization devoted to promoting best practices in the public sector. Today we also benefit from the sponsorship, support, and resources provided by the LMI Research Institute, an organization devoted to excellence in public sector management. That means choosing to spend your advertising dollars in The Public Manager is much more than just a smart business decision. You are also choosing to support government excellence and contributing toward expanding the spirit of public service, ultimately bettering the public welfare.

 

Credible authors and reliable information make The Public Manager a trusted resource in the field. Knowing that the authors are practitioners gives readers confidence that practical, applicable knowledge can be gleaned from the journal. This confidence in the content of the journal influences readers to more easily embrace advertising in the journal as well.

 

Subscriptions Continue to Rise

Choosing to advertise with The Public Manager now ensures low rates and access to an ever-increasing number of readers.

 

 

New Frontiers

Although we will continue to render the journal content our readers expect, in 2008 we will increase our offerings for our readers and advertisers.

 

Expanded Web Site and Journal Capabilities

We will continue to evolve the format and presentation capabilities of the journal and expand the functionality of our Web site. To accompany this increased functionality, we will begin to include Web advertisements as an additional source of exposure for our advertisers. This area will offer increased and varied possibilities of recognition for our advertisers. We will work with advertisers to put them at ease working in an electronic atmosphere.

• In spring 2008, The Public Manager will transition to full color. In the past few years, we have made great strides in updating the content and look and feel, and we plan to expand on these capabilities in 2008.
• Our newly created members-only area for subscribers will offer access to our thirty-five year published history, serve as a research resource, and provide advertising opportunities.
• The new Web site will promote interactive dialogue among users and will provide an opportunity to discuss and post content.
• We will also publish articles on the Web site not published in the print journal.
• Online, users will be able to read blogs written by practitioners in the field as well as post comments to blog entries. They will also be able to read and submit forum entries on a broad assortment of topics.
• An events calendar will enable The Public Manager Web site users to stay up to date on public administration events.

 

Public Discussion Program

Our public discussion program will target practitioners at all levels of management—including young professionals and public administration students—in all parts of government, the public nonprofit sector, and related international communities. Each of these events will offer numerous opportunities for advertising, promotion, and sponsorship.

 

We plan for the public discussion program to comprise

• six to eight seminars of roughly 20–30 participants to discuss specific tools and techniques of interest to practitioners on a select range of public management topics;
• two to four forums of 60–80 participants in different regions of the country to explore emerging or continuing public management challenges of interest to practitioners; and
• one annual conference of 300–400 participants that affords an interchange of ideas and best practice insights on broad topics of public management concern that resonate with our practitioner community of interest.

 

The public discussion program, as well as the enhanced The Public Manager Web site will present numerous additional possibilities for advertisers and will help us meet the needs of our readers and advertisers more effectively. We hope that you will be a part of our continued expansion.

 

Relevance

Navigating the many opportunities the public-sector market offers can be overwhelming. For over thirty-five years, The Public Manager’s mission has been clear: encouraging performance and professionalism at all levels of the government. We can assist you in developing an advertising plan that best matches your product or service with our editorial content.

 

The Public Manager features articles related to five general topics:

• Administrative management
• Culture of bureaucracy
• Image of public service
• International development and comparative Public management
• Policy development and management.

 

Because we rely on articles written on timely topics by public-sector managers, we do not have a detailed editorial calendar for the year. The topics above represent a range of the topics we cover. We give ourselves the ability to be flexible and provide the most up-to-date content.

 

Reaching the Problem Solvers

The Public Manager attracts decision-makers.

 

 

Source: The Public Manager reader survey, 2006.

 

 

Please contact Carrie Blustin , our publisher, direct line 571.633.7663 for more information about advertising in The Public Manager.